Spirit Music, one of the world’s leading independent music publishers, has signed Los Angeles-born artist, songwriter, and multi-dimensional creative jayo to a joint venture with Electric 88. Known for infectious toplines, memorable hooks, and commercially driven songwriting with strong crossover and sync appeal, including two cuts in 2026’s smash film Obsession, jayo is continuing to expand into high-level writing collaborations with top artists, producers, and songwriters across pop and alternative genres. jayo joins HARDY, The Black Crowes, ZZ Top’s Billy Gibbons, David Garcia, Ryan Beaver, Monty Criswell and more in aligning with the global music publisher.
Spirit Music CEO Frank Rogers declares, “Everything about jayo is infectious – his music, his personality, his energy, his passion and his drive. We are thrilled to partner with Electric 88 to help let the world know about jayo and his music.”
Electric 88’s Erik Belz shares, “jayo is an incredible talent. I’ve been a fan of his for a few years now, and getting to work with him on a day-to-day basis has been a lot of fun. What makes him special goes far beyond the music. His work ethic, creativity, and authenticity are unmatched. I’m excited to help him achieve everything I know he’s capable of.”
jayo’s music and cinematic, original storytelling, humor and emotionally resonant songwriting have earned him over 4 million followers across platforms and powered national campaigns with Chipotle, Uber Eats, PacSun, and Tostitos. His breakout hit “worst case scenario” has surpassed 30 million streams on Spotify alone, cementing him as one of the fastest-growing independent artist-creators. jayo’s new album, antidepressants, released June 19 with a headline tour launching next month. As an independent artist with no machine behind him, he has opened for Bryce Vine, Crash Adams, and Anees on national tours, headlined the historic Regent Theater in Los Angeles, and landed two songs in the hit horror film Obsession: “matador (red flags)” and “DAMAGE” with Bryce Vine and Ian Everson. Along the way, jayo has also partnered with Mountain Dew, Sprite, Dove, and 5 Gum. With over 850,000 monthly listeners on Spotify, jayo is still building it the way he always has: one song, one room, and one real connection at a time.
“I’m excited to do some big things with Spirit Music and Electric 88,” shares jayo. “As an independent artist, the team around me matters just as much as my songs. It was a no brainer when it came to this team. Spirit Music’s writers and artists are constantly showing up on charts and making waves in music. I can’t wait to dive in and continue growing in my career with this team at my side.”
